If you ask most homeowners what they pay for electricity, most of them will be able to tell you the amount they sent off to their utility provider last month, but probably little else. In our experience, many customers feel overwhelmed by the options in the market.
We can't blame them, though—fixed rates, variable rates, twelve-month terms, thirty-six-month terms, renewable percentages, sign-up credits, cancellation fees...there's a lot to unpack, and while deregulated energy markets give you a choice in who you buy your energy from, we think there’s a better way to get the solutions you need.
Think+ exists to help, and to make shopping for your energy needs a little more straightforward. We're your energy concierge—we’ve curated competitive offers from our affiliated Product Partners to help you find energy solutions for your home. Here's how that works, and why it matters more now than it did when we started our company 3 years ago.
It isn't your fault—there’s a ton to sift through!
Shopping for electricity is time-consuming. There are tons of companies and even more offers. The result is that you’ve got loads of offers to sift through. And, really, who has time (and energy—no pun intended) for that?
Most of us want simplicity, and products that just work. When we turn on a light switch, we don’t often think about how hard it can be for utilities and energy companies to deliver electrons exactly where they need to be, when they need to be there, and in the desired quantity. When you think about that, in addition to how different markets operate under different legislative mandates, it suddenly makes a lot of sense as to why complexity can sometimes end up as the default condition for consumers trying to find an energy hookup—complexity is embedded in every step of that electron’s journey from utility to your light switch.
To add to that, buying electricity also works differently from most household purchases. Groceries are a weekly decision: you buy, you use, you buy again, and you get plenty of experience buying groceries along the way. An electricity plan is a decision you might make once every year or two, and then it runs quietly in the background. That’s the odd thing about energy: it’s central to daily life, yet shopping for it rarely comes up. When it does, it helps to talk with someone who knows the options available to you.
That is where Think+ comes in. As your energy concierge, we’ve helped by curating the offers available to you from our Product Partners and finding energy solutions that work for you and your home.
A concierge helps you navigate offers from our Product Partners
Think of a travel agent. A travel agent doesn't fly the plane or own the hotel, but they know the ins and outs of the flights, the places to stay, which season to travel, and all the fine print that goes along with booking a trip. They also know you, and what kind of trip you'd actually like to take—and maybe most importantly, they're on the other end of the phone if something goes wrong during your travels.
That's the role Think+ plays in energy. We work with our affiliated Product Partners whose offers, products, and teams offer energy solutions ranging from retail electricity, community solar, to home battery services. We represent our Product Partners through a network of Independent Energy Advisors who live in the neighborhoods they serve—neighborhoods like yours. Your Independent Energy Advisor is a part of your community, not a body in a call center hundreds of miles away.
What does that get you? A single conversation instead of a litany of open browser tabs. A clear understanding of your options, and, not to mention, hours saved scrolling through various offers from different providers. Your Advisor can tell you which energy products from our Product Partners are available at your specific address, the term associated with the offers, or how to understand an Energy Facts Label (EFL) in Texas. They can even see if you are eligible to subscribe to a community solar farm to provide you with bill credits without the hassle of installing panels on your roof. And because different homes need different answers, the point of a concierge isn't just to know the answer, but to know what the best answer is for you.
Energy moves quickly, and so do the best deals
Energy markets don't sit still—we know that better than most. Five years ago, home batteries were a luxury purchase for people with solar panels and a five-figure budget. But the home battery program from our Poduct Partner Energywell, available to customers in both Texas and Illinois (ComEd territory), is a clear example of how quickly our industry’s offerings can change. Energywell installs a whole-home battery backup system at your home with no equipment purchase and no installation fee, pairs it with a competitive electricity plan tailored to your specific market, and manages the whole system automatically for you. The only money down is a fully refundable $99 reservation fee. Energywell owns the battery and handles the maintenance and the software—you just get a great energy plan and backup power to help you weather most outages that the grid throws your way.
We get it—we were skeptical at first too. Great energy rates, and a free whole-home battery backup system valued between $15,000 and $30,000? What's the catch?
There isn't one. Yes, of course, there’s more to the deal, and your Independent Energy Advisor—your concierge—can help you understand the Terms & Conditions, but Energywell's program works because when you sign up with them, your home joins their Connected Energy Community. Energywell's Connected Energy Community lets them manage their fleet of batteries as a collective unit, storing and sharing energy intelligently to provide backup to your home and resilience to the local grid. That network creates real value, and that value is what helps cover your hardware and installation costs. It's available right now to eligible homeowners in Illinois and Texas with more markets to come.
This is the kind of offer that is new and exciting, but that you also probably want to talk through with someone who knows the energy landscape well. Not because a whole-home battery is complicated to live with—it isn't, since Energywell runs it in the background—but because you should understand what you're signing up for, and who you are signing up with without first having to be overwhelmed by the volume of energy products in the market. A Think+ Independent Energy Advisor can help you find out if your home qualifies, talk you through Energywell’s offers, and, if your home is a good fit, what to expect on installation day.
Energy will keep changing. New programs, new technology, new ways to pay for power. You shouldn't have to become an expert to benefit from any of it. That's our job.
Enter your ZIP code to see what's available where you live, or talk to a Think+ Independent Energy Advisor in your community.
FOOTER DISCLOSURE
This content is published by Think+ Network, LLC. "Product Partners" are the following Think+ Network, LLC affiliates: Think Home Solutions, LLC d/b/a Think+ (d/b/a Think Plus in RI and ME; Think Home Solutions, LLC in OH); Think Energy, LLC; EE REP 2, LLC d/b/a Think Energy (TX only; PUCT Cert. No. 10315); Fanfare Energy, LLC d/b/a Energywell (outside Texas); Elevate Energy, LLC d/b/a Energywell (Texas only; PUCT Cert. No 10353); Energywell Home, LLC; and Energywell Community Solar, LLC d/b/a Think Community Solar (MD PSC Cert. No. 24D3125210007548). Independent Energy Advisors offer only Product Partner products and earn commissions on enrollments. Availability, rates, terms, and eligibility vary by location and subject to change at any time.
Energywell battery program: Electricity is supplied by Elevate Energy, LLC d/b/a Energywell (TX) or Fanfare Energy, LLC d/b/a Energywell (IL). Batteries are installed and serviced by Energywell Home, LLC. Energywell electricity plan enrollment required. See Terms and Conditions.
Availability, prices, terms, and eligibility for all offers vary by location and are subject to change at any time.
